Face Foundation - How to Choose Coverage and Finish
A well-chosen foundation evens out skin tone, conceals minor imperfections, and gives skin a fresh, mask-free look. Start by determining your needs: coverage (light, medium, full) and finish (matte, satin, glow). Pay attention to your skin type—different formulas will work for areas prone to shine, while others will work for dry skin needing elasticity.
In the "Face" category, you'll find both classic liquid formulas and lighter, comfortable textures inspired by the Asian market. If you're looking for a natural, "second-skin" effect, choose foundations that are easily buildable in thin layers and work well with makeup brushes.
Collagen Face Foundation - smoothness and elasticity
Collagen foundation (collagen foundation) is a solution for those who want to combine makeup with visible smoothness. Collagen formulas visually soften features, improve elasticity, and give the complexion a more rested appearance. When choosing a variant, choose the coverage level and consistency: lighter ones are suitable for everyday use, while more opaque ones are suitable for evening wear or photos.
To achieve a flawless finish, apply foundation in thin layers, starting from the center of the face and blending outward. Build up coverage as needed—this will keep your complexion fresh and natural all day long.
Shade selection - undertone, test and oxidation
Test the shade on your jawline (not your wrist). Observe your skin tone: warm (yellowish), cool (pink), or neutral. If you're torn between two colors, choose the lighter one and adjust it with bronzer or subtle contouring. Watch for any "oxidation"—the color may darken slightly after a few minutes.
Foundation Brushes - Tools That Make a Difference
The right brush determines how foundation sits on the skin. A good tool ensures even application, better blending, and reduced product waste. Asian finishing standards emphasize delicacy and precision—so it's worth knowing the differences between shapes and bristles.
- Flat brush - quick spreading and solid coverage; great for "stamping" methods.
- Kabuki (rounded, dense) – a natural “second skin” finish; perfect for buffing foundation.
- Duo-fibre – Light, luminous finish; good for thin layers and blending borders.
- Angled brush – precision on the wings of the nose and jawline; makes it easier to contour the edges of color.
Technique: Apply a small amount, work with short strokes, and then "buff" the skin with circular strokes. Wash your brushes regularly—clean bristles translate into even, hygienic application and longer-lasting makeup.
Mascara - Volume, Length and Durability
A good mascara enhances the eyes and balances facial makeup. Choose the effect you're looking for: thickening, lengthening, curling, or a natural "no-makeup" look. Pay attention to the brush and formula—they determine the result and comfort.
- Thickening - thicker formula and classic brush; optically thickens the lash line.
- Lengthening – Finer fibers and a silicone brush; separates and adds length.
- Waterproof – highly durable in wet and hot conditions; perfect for long days and important occasions.
Application: Start at the roots, moving the brush in a zigzag motion toward the tips. Two thin layers look better than one thick one. Remove makeup gently, without rubbing—use a suitable eye product to dissolve long-lasting formulas.
A simple face makeup routine—no unnecessary steps
- A thin first layer of face foundation - evens out the skin tone.
- Adding spot coverage where needed.
- Fixing sensitive areas (e.g. T-zone) with a light powder if the skin gets shiny quickly.
- Mascara matched to the effect (volume / length / waterproof).
Achieve an "Asian makeup" look by focusing on thin layers, soft transitions, and precise finishing with tools. This approach allows skin to look fresh and natural all day long.
Summary and product selection
The key to a successful look is a pair: a well-chosen foundation (including the Collagen Face Foundation ) and the right makeup brushes for even application. The perfect mascara —volumizing, lengthening, or waterproof—completes the look, ensuring a cohesive and fresh look. Discover foundations, brushes, and mascaras in the "Face" category and create a foundation on which you can build every step of your makeup routine.