Face primers

Face foundations – even complexion and natural makeup finish

Face foundations are basic makeup products that help even out skin tone, hide minor imperfections, and give the complexion a fresh, well-groomed look. A properly chosen foundation makes makeup look natural and last longer.

In this category, you will find foundations tailored to different skin needs – moisturizing, smoothing, concealing, light, and products perfect for everyday makeup.


What will you find in the Face Foundations category?

The offer includes foundations, BB creams, CC creams, and skin tone-evening cosmetics. They help achieve a smooth, radiant, and more even complexion.

Foundations work well for different skin types, such as dry, combination, oily, sensitive, or those needing more coverage. With various formulas, you can select a product suited to your makeup style and desired effect.


Why choose a foundation?

A well-chosen foundation helps improve the appearance of the skin, even out its tone, and create a base for further makeup. It can provide a light, natural finish or stronger coverage for special occasions.

If you are looking for a foundation, BB cream, CC cream, concealing cosmetics, or products to even out skin tone, this category will help you find a product tailored to your skin's needs.

FAQ

In the "All Products" category, you will find Korean and Asian skincare products for the face, body, and hair, as well as makeup products. Available items include creams, serums, tonics, essences, ampoules, masks, cleansing cosmetics, SPF products, cushion foundations, accessories, and cosmetic sets.

Korean cosmetics are best chosen according to skin type and its current needs. For dry skin, it is worth choosing moisturizing and regenerating products; for oily or problematic skin — light formulas that help control sebum; and for sensitive skin — gentle cosmetics with soothing effects.

A basic routine can consist of a gentle cleansing product, toner or essence, moisturizing cream, and SPF 50 sunscreen. Depending on skin needs, you can add serum, ampoule, mask, or exfoliating product.

Korean cosmetics often stand out for their lightweight textures, multi-step skincare approach, and a wide selection of moisturizing, regenerating, and protective products. Their formulations often include ingredients such as centella asiatica, snail mucin, ceramides, peptides, niacinamide, and hyaluronic acid.

Yes, Korean cosmetics can be used together with European cosmetics, dermocosmetics, and professional products. However, it is important to properly combine active ingredients. Special caution should be taken when using retinol, acids, and high concentrations of vitamin C simultaneously.

You can buy Korean cosmetics online in the "All Products" category, which features the store's full range. Here you will find cosmetics for different skin types, products for face, hair, and body care, makeup, sets, and current promotions.